The Estée Lauder Companies promotes Gibu Thomas to the role of Executive Vice President of ELC Online, effective April 1. ELC Online is a top beauty company on Tmall, the world’s largest online luxury mall, and is a critical component of Estée Lauder Companies’ strategy to win share with the Asia/Pacific consumer.
Under Gibu’s leadership, ELC’s Online business added more than $1 billion in online net sales in fiscal year 2021 and has experienced continued growth into fiscal year 2022. Gibu helped accelerate and transform ELC’s Online digital platforms and experiences across omnichannel, driving loyalty and improvements in brand building experiences. Additionally, he has partnered closely with global brand presidents and executive leaders across the company to drive a highly interconnected omnichannel strategy that supports high-touch consumer experiences, builds brand equity, and drives consumer engagement and loyalty.
“Gibu’s promotion to Executive Vice President recognizes his exceptional leadership of ELC Online since joining in November 2020, including driving successful initiatives across e-commerce, technology infrastructure, digital media, mobile and omnichannel,” said Fabrizio Freda, Estée Lauder Companies President and Chief Executive Officer. “Gibu is a highly talented and respected digital expert. He continues to leverage his deep expertise and forward-thinking strategy to drive and elevate our Online business globally, while bringing his dynamic, entrepreneurial leadership style to the talented and dedicated Online team.”
Gibu joined ELC in November 2020 from PepsiCo, Inc., where he served as Senior Vice President and Global Head of E-Commerce for five years. During his tenure, he was responsible for the holistic strategic direction and execution of the company’s global e-commerce business, which he oversaw and grew from the ground up.
In addition to the promotion, Gibu will continue to report directly to Fabrizio Freda to serve on ELC’s Executive Leadership Team Alignment (ELTA) and Executive Leadership Team (ELT).