Estée Lauder: Getting It Right in China
The Estée Lauder brand has been developing a strong presence in China since opening the market in 1993, and remains the company’s principal engine. During fiscal 2011, it became the leading prestige brand in its distribution, with growth outpacing the total prestige market, according to company documents. Overall, Asia-Pacific is the Estée Lauder Companies’
fastest-growing region with sales up 17% last year, driven by skin care.
BY Aubree Mercure | PUBLISHED March 23, 2012
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