Beauty companies are changing up their executive teams in the first quarter of 2017.
Most recently, Revlon announced that Serge Jureidini will be joining the company as President, Elizabeth Arden & Fragrances, reporting directly to Fabian Garcia, President & CEO of Revlon. Serge replaces JuE Wong, whose last day at the firm will be March 31, and George Cleary, President Fragrances, who recently left the company.
Most recently, Serge served as President and CEO of Arcade Beauty, a private equity owned global company focused on multisensory sampling solutions for the beauty industry. He also spent nearly 20 years at L’Oréal in management roles of increasing responsibility in the Luxury Division in EMEA, Asia and North America, including his latest positions in New York as President of the Designer Fragrances Division and President of Lancôme USA.
In his new role, Serge will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances. Over at Estée Lauder, Toni Lakis returns to M.A.C, a brand she worked on for 11 years before heading to Tiffany in 2014 to oversee its creative team. Toni assumes the role of Senior Vice President, Global Creative Director, M.A.C, effective March 20. Toni will report directly to Karen Buglisi Weiler, Global Brand President, M.A.C, and will also have a matrix reporting line into John Demsey, Executive Group President, who leads the company’s Creative Center of Excellence.
Toni succeeds Global Creative Director James Gager, who will begin a new role at the company effective May 1, as Senior Vice President, Creative Director and Brand Development, consulting on special creative projects and acting as an advisor to the Jo Malone London Creative team. He will report directly to John for special projects and to Jean-Guillaume Trottier, Global Brand President, Jo Malone London, for his brand responsibilities. Toni and James will work closely together to transition M.A.C creative responsibilities.
And at L’Oréal, Cyril Chapuy has been appointed Deputy General Manager L’Oréal Luxe, in charge of International Brands.
The appointment reflects L’Oréal Luxe’s steady growth during the past five years, the increasing number of brands within the division’s portfolio and new challenges and market opportunities. Cyril will report to Nicolas Hieronimus, President Selective Divisions of L’Oréal.
Cyril joined L’Oréal in 1993 and has held positions including Head of Marketing for Gemey Maybelline France, Head of Consumer Division Brazil and Head of General Management of the Maybelline international marketing team in New York.