Farouk Systems, Inc. has announced a new partnership with LG Household and Health Care to form LG Farouk Co. The joint venture will aim to bring the latest technology and product formulations to the beauty industry by utilizing the strengths of each company.

According to Dr. Farouk Shami, Founder, Farouk Systems, Inc., “This union will not only provide a new form of science from LG but a fresher approach combining art and innovation that Farouk Systems is famous for.”

Known for its successful CHI and BioSilk brands, Farouk Systems will distribute LG’s existing hair and skin care products across its worldwide professional salon industry channels, allowing LG to increase its presence in the North America and international hair care markets. The offerings are set to launch in 2017, and the selection will be expanded to include anti-aging and hydrating skin care, as well as technologically-advanced devices. Additionally, Farouk Systems will introduce new hair products.

“We are working with LG Engineers to create new innovative tools for professionals and their clients,” said Lisa Maria Garcia, President, Farouk Systems, Inc. “Since LG is known for electrics, this will give us unique technology that we can apply to CHI Tools.”

LG Farouk Co will be setting up a manufacturing facility in Korea to begin locally manufacturing products in order to better service distribution channels in Asia.