Beauty Insider is watching mass-market beauty and is pleased to report that sales in several categories are holding their own. Mass facial cosmetics jumped 4.57 percent to $582,953,600 and lip items grew 4.59 percent to $238,415,400 year-to-date ended April 21, according to SymphonyIRI Group, a Chicago-based market research firm. The categories showing the biggest growth include concealer, with 10.09 percent growth; foundation, which increased 5.48 percent; makeup combo, which saw a 18.43 percent rise; lipstick, which saw a 10.25 percent uptick; eyebrow makeup, with 5.43 percent growth, and nail with a 5.5 percent increase. Here, some of the leading brands in the fastest growing categories.

Maybelline Instant Age Rewind

L’Oréal True Match

Maybelline Cover Stick

CoverGirl Smoothers

CoverGirl Invisible

Neutrogena Skin Clearing

Maybelline Instant Age Rewind Eraser

Revlon ColorStay

Almay Clear Complexion


L’Oréal Colour Riche

Maybelline Color Sensational

Revlon Super Lustrous

CoverGirl Outlast

Revlon Colorstay Ultimate Suede

Maybelline SuperStay

Revlon ColorStay

CoverGirl Lip Perfection

Burt’s Bees Lip Shimmer

Revlon Just Bitten Kissable


CoverGirl Clean

L’Oréal True Match

Revlon ColorStay

CoverGirl and Olay Simply Ageless

L’Oréal Visible Lift

Serum Absolut

Maybelline Dream Liquid Mousse

CoverGirl TruBlend

CoverGirl and Olay Tone Rehab

Almay Smart Shade

Maybelline Dream Fresh BB

Makeup Combo:

CoverGirl Ultimate Finish

Physician’s Formula Mineral Wear

The Color Workshop Color Impression

Pop by Markwains

Magic Minerals by Jerome Alexander

Added Extras

Wet n Wild Intuitive Blend

Private Label

Color Theory