Fastest Growing Mass Categories YTD
Beauty Insider is watching mass-market beauty and is pleased to report that sales in several categories are holding their own. Mass facial cosmetics jumped 4.57 percent to $582,953,600 and lip items grew 4.59 percent to $238,415,400 year-to-date ended April 21, according to SymphonyIRI Group, the Chicago-based market research firm. The categories showing the biggest growth include concealer, with 10.09 percent growth; foundation, which increased 5.48 percent; makeup combo, which saw a 18.43 percent rise; lipstick, which saw a 10.25 percent uptick; eyebrow makeup, with 5.43 percent growth, and nail with a 5.5 percent increase. Here, some of the leading brands in the fastest growing categories.
BY cewwpadm | PUBLISHED June 3, 2013
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