Fekkai Brands and Luxe Brands have named Joel B. Ronkin as Chief Executive Officer effective December 1. Joel is well known in the beauty industry for his 16-year career at Elizabeth Arden, Inc. where he most recently served as President, Global Fragrances. During his tenure, Joel helped Elizabeth Arden become one of the world’s foremost fragrance companies, including becoming the leading provider of prestige fragrances to mass retail accounts in the U.S., the fragrance category manager for many of the largest retailers in North America and the primary distributor for many other beauty companies in the U.S. mass channel. In his role as CEO Joel will oversee all of the day-to-day operations of Fekkai and Luxe and will be responsible for spearheading the growth of Fekkai’s luxury hair care and salon business, as well as expanding the Luxe portfolio globally.

Also joining the company is Amy Sachs, who will serve as Chief Commercial Officer. Amy is also from Elizabeth Arden and also served there for 16 years, most recently as Senior Vice President, Mid Tier and Chain Drug.

Tony Bajaj, Manager of Fekkai and Luxe, said, “We have worked with and known Joel for many years. After acquiring Fekkai in June of this year, we immediately identified Joel as the perfect person to partner with us as we look to take Fekkai and LUXE to the next level. Also, we see this as a great opportunity to further strengthen our already strong and long-standing relationship with Elizabeth Arden, particularly as it pertains to the distribution of some of the brands in our fragrance portfolio.”

Dilesh Mehta, also a Manager of Fekkai and Luxe, added, “We could not be more excited to be partnering with Joel and Amy as we work to build the Fekkai and Luxe Brands into global beauty players.”