Frederic Fekkai hair care has merged its prestige and mass collections into one, which is available now in both distribution channels, as well as salons and online. The newly revamped singular product line will feature classic collections such Glossing, Color Care, Essential Shea, Volume and PrX. Also, Fekkai’s Apple Cider Shampoo is now back.
New items have emerged, including PrX Reparatives Mending Elixir, within the PrX Reparatives collection, which is described as a “precious, velvety oil” dispensed in the perfect dose with a single twist of its cap. The oil aims to smooth hair’s cuticles and soften texture for shiny, polished hair. Also new is Full Blow Volume Foam Conditioner, within the Full collection, a light-as-air foam conditioner designed for those with ultra-fine hair to glide across locks and soften hair without weighing it down.
Fekkai’s styling collection has been revamped and now includes Sheer Sculpt Styling Gel and Sheer Shape Styling Mousse.
The new Fekkai collection is designed to better meet the broader array of hair needs around the globe, the company said, with more universal formulas for people of all of ethnicities. The brand is also evolving to become more accessible while staying true to its beginnings.