For Safety and Community, Brick and Mortars Trump Internet Retailers
While social media and the Internet inarguably kept the world up to date on Hurricane Sandy’s effects, in the face of disaster retailers are showing they’re serving as the heart of their communities. Hurricane Sandy caused mass stores to lose millions of dollars in Halloween sales, as many kept their doors closed for as long as a week due to power outages, lack of running water and overall destruction. It’s estimated some 10 percent of chain stores were directly in Sandy’s path.
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