Parlux has named Lori Singer as President of Parlux Ltd., effectively immediately. In her new role, Lori will lead the strategic direction of Parlux, including the development and innovation of its existing portfolio of brands, as well as the
acquisition of new licenses. Parlux is a wholly-owned subsidiary of Perfumania Holdings Inc., and holds the fragrance licenses for brands including Tommy Bahama, Vince Camuto, Pierre Cardin, Kenneth Cole, Paris Hilton, Sofia Vergara and Jason Wu, among others. Parlux Ltd. is a wholly-owned subsidiary of Perfumania Holdings Inc., an independent national, vertically integrated wholesale distributor and specialty retailer of fragrances.
Lori, most recently Group VP Global Marketing, Fragrances, Coty, is credited in building the company’s successful global fragrance businesses, including designer scents for Calvin Klein, Vera Wang, Balenciaga and Nautica. Most notably, Lori was responsible for the growth strategy and success for Marc Jacobs Daisy and its fragrance collection where the global business tripled under her leadership.
“Lori is an incredibly strong, intuitive and talented leader with proven success in building prestigious global fragrance businesses,” said Stephen Nussdorf, Executive Chairman of Perfumania Holdings Inc.
During her 20-plus year beauty career, Lori has been named one of the top 50 Women Brand Marketers, and she sits on the Board of Directors of Cosmetic Executive Women (CEW), where she was also the recipient of the CEW Achiever Award in 2010.
“Having worked with some of the most iconic designers in the industry, I am thrilled to be able to leverage my strengths in strategic brand building, licensing and consumer insights to guide Parlux’ prestige fragrance collections,” said Lori. “There is tremendous opportunity to maximize Parlux’ existing franchises and expand the vision of the company to include unique fragrance collaborations and take the company to the next level.”