Fragrance: Where the International Opportunities Are
While growth rates in Brazil’s fragrance market may make foreign brands salivate, it is still the local direct sellers and franchising companies that are benefiting most from the category’s expansion, said a recent report in BW Confidential’s March/Aril print edition. Some 93% of fragrance sales are concentrated in the hands of local popular brands, and the country’s leaders—Natura and Boticário—together claim a 60% share of the perfume market. Indeed, among the Top10 fragrance brands in the market, Natura dominates with six products in the best-seller list, while Boticário has the remaining four top spots.
BY Aubree Mercure | PUBLISHED April 16, 2012
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