Indie beauty brand Function of Beauty, a pioneer in customizable hair, skin, and body care products, has acquired Atolla, a personalized skin care company with a patented at-home skin care test and a data-driven product recommendation system that helps inform tailored formulations and regimens over time.
Both companies were founded by MIT graduates and share a common vision to revolutionize beauty through customization and data science. The acquisition will further Function of Beauty’s skin care offering by combining the companies’ complementary strengths.
Function of Beauty recently entered personalized skin care with a line that offers more than 3 billion possible formulations. The acquisition looks to allow Function of Beauty the ability to leverage Atolla’s patented skin test and data-driven product recommendation system to improve its offerings.
“Six years ago, we launched the first direct-to-consumer personalized beauty products with customized hair care, which remains the most advanced offering of customized haircare to date on the market. With the acquisition of Atolla, Function of Beauty now has the ability to offer the world’s most advanced skin care system — one that is truly personalized to every single customer through the combination of our groundbreaking manufacturing technologies and Atolla’s patented skin care system,” said Function of Beauty Co-Founder and CEO, Zahir Dossa.
Atolla Co-Founder and CEO Meg Maupin said that Function of Beauty’s reach and capabilities can rapidly expand Atolla’s patented technology.
A renewed and improved custom skin care offering is set to launch in Q1 2022.