Beauty industry veteran Gail Federici has earned the moniker of “unstoppable entrepreneur” for shattering categories and reshaping the beauty industry landscape, time and again.
While pursuing a law degree, Federici headed the Creative departments for several hair care companies (Zotos International and Conair Corporation). In 1989 Federici formed a commercial partnership with internationally acclaimed hairstylist, John Frieda, where, as President and CEO, she masterminded two of the most popular, ground-breaking hair care brands in history, Frizz-Ease and Sheer Blonde. Having identified problems unique to frizzy and blonde hair types, Federici launched the industry’s first “prescriptive” ranges which not only answered widespread, unmet consumer needs but changed the way hair products were formulated, marketed and merchandised in every channel.
Following sale of the company to Kao Corporation in 2002, Ms. Federici spent several years in the music business while simultaneously developing new consumer beauty brands: Time Bomb Skin Care and MyFace Cosmetics. In 2013 Ms. Federici launched Color Wow, an unprecedented range for color-treated hair including multi-award winning Root Cover Up, a revolutionary mineral-powder-based formula.
Creative tour de force and philanthropist, Federici sits on the Board of Trustees at Boston Children’s Hospital. Her annual “Hair-Raising” campaign collaborates with salons nationwide to raise funds for the hospital.
Gail shares her top tips for indie brands, read here.