GlamGlow is expanding its online retail presence with Ulta.com. The brand, which is currently sold in major department stores, such as Bloomingdale’s and Nordstrom, as well as in 442 Sephora doors, will launch exclusively on the Ulta app for the retailer’s Platinum and Diamond members on August 3, followed by a full rollout at Ulta.com on August 10.
“After seeing extraordinary growth for our digital business within the first half of the year, we are excited to bring GlamGlow’s authority in masking to the Ulta.com consumer,” said Arnaud Goullin, GlamGlow’s Global General Manager and SVP. “When GlamGlow launched, it reinvented how consumers and the industry perceived masking within the skin care category. It only makes sense we partner with Ulta Beauty, a company that shares our values in celebrating beauty for all within a fun and inclusive environment. Additionally, with Ulta being the largest beauty retailer in the United States, it allows our brand to reach a broader fan base.”
All of GlamGlow’s core mud masks and treatments, including its cult-status Supermud Clearing Treatment, will be available when the brand debuts on Ulta.com. There will also be exclusive launches during the holiday season, including Ulta-only sets and duos, as well as gifts with purchase and additional rewards.
“We are excited to serve the dynamic Ulta consumer who demands visible results and wants an authentic experience that stimulates all senses that comes with shopping at Ulta and using GlamGlow products,” said Arnaud.
Currently,the brand does not have a confirmed roll-out date for bricks and mortar, but, Arnaud said, “together with the Ulta Beauty merchant team, we are open to an in-store presence at some point in the future.”