After closing both its New York City and L.A. stores in March 2020 due to the pandemic, Glossier is re-entering brick and mortar with the opening of a new location, Glossier Seattle, in the city’s Capitol Hill neighborhood. The store, which is set to open Friday, August 20, marks the first of many permanent locations to come for Glossier, according to the company, with Los Angeles and London coming in fall and winter 2021, respectively, and several more in 2022, including New York City.
“Our new home in Los Angeles isn’t far from our former location on Melrose Place. In Seattle, a city of forests and lakes, our store design plays with the juxtaposition of nature and technology. In London, we’ll be following our most successful temporary store of all time with our first-ever permanent international flagship. Each of these stores is designed to inspire everyone to find joy and confidence in their personal beauty style, with a customer journey centered around self-discovery and belonging. People first, products second,” said Glossier founder and CEO, Emily Weiss, in a company statement.
Located just a few blocks from a pop-up location the brand held in Seattle in 2019 on 1514 10th Avenue, Glossier Seattle looks to be one of Glossier’s biggest offline experiences to date with a space that is four times larger than what pop up measured. Designed in-house, Glossier Seattle looks to celebrate the city’s natural landscape and technology. The store is filled with rolling moss hills, massive boulders, and floral and mushroom details throughout, which are juxtaposed with futuristic and industrial design elements. Glossier’s full line of products will be available to shop, including a limited-edition Glossier Seattle Water Bottle that’s exclusive to the store. For each water bottle sold, Glossier is donating $5 to SCIDpda (Seattle Chinatown International District Preservation and Development Authority (SCIDpda) to preserve Seattle’s Chinatown District and support its residents at a time when the local community and businesses have been disproportionately impacted.