A prime retail real estate spot in Chelsea appears to be the future location for Bed Bath & Beyond’s beauty store effort: Harmon Face Values, an offshoot of the health and beauty aids arm owned by the home goods chain. As seen in the photo above, the new unit, located at the corner of 6th Avenue and 21st Street, is also looking for employees.
BB&B bought Harmon in 2002, then a 27-store chain of drug store style merchandise. The acquisition yielded BB&B instant access to high-margin beauty items and fast knowledge of the business.
Analysts saw it as a snug fit for BB&B since toiletries and linens complement each other. BB&B continued to operate freestanding Harmon beauty stores while also carving out space in its larger stores for a Harmon department.
The Face Values name was added in 2010 to hammer home that the store sells beauty at sharp prices. Some products are discounted up to 20 percent and the famous coupon strategy Bed Bath and Beyond is known for can be used with some merchandise.
There are now 46 Harmon and/or Harmon Face Value Stores in New Jersey, New York, Connecticut and Florida.
While Face Values stocks major brands such as L’Oreal, Maybelline, Revlon, Cover Girl, Neutrogena, Physicians Formula and Essie, the chain has become known for incubating both small, new and edgy brands, including NYX Cosmetics, Albolene skin care and also salon professional brands. Harmon was ahead of the mass-market pack with professional hair care and also stocked brands such as John Frieda, Nexxus and Tresemme years ago. In a sense, Harmon is a mass-market version of Sephora.
Harmon stores resemble drug stores with standard gondolas and endcap displays. There is typically an associate with some training in the area to assist with questions.
While there are no pharmacies, the stores do offer curated selections of cough and cold, allergy, analgesics, first aid and vitamins. To offer value, Face Values has its own private label compared to national brands but at substantial savings.
BB&B owns other retail operations such as Christmas Tree Shops, Buy Buy Baby and Cost Plus.