Consumer demand for Health & Wellness products on Amazon is at an all-time high. Compared to the previous 52-week period, Amazon’s Health & Wellness sales grew by 30 percent in the past 52 weeks, bringing the total category size to $2.55 billion. Nutrition continues to make up the bulk of the product group, with $1.8 billion in sales. Outside of nutrition, sales are driven by electronics, though the wearables trend has peaked and growth has shifted instead toward environmental therapy.
Trends evolve rapidly, but one thing is certain: consumers, more health-and wellness-conscious than ever, will always be looking for new and more effective ways to improve their lives. Here, an overview of the top selling categories and brands.
