The Honest Company has named a new CEO just months after a potential sale to consumer packaged goods giant, Unilever, fell through. On Thursday it was announced that Brian Lee will be replaced by Clorox executive, Nick Vlahos, an Executive Vice President and the firm’s Chief Operating Officer. Brian will remain on the board of directors and serve as an advisor to the company.

A veteran of the consumer packaged goods industry, Nick has a track record of building global retail brands, including Burt’s Bees, BritaandGreen Works. The firm is looking to Nick to build on their brick and mortar distribution strategy. Recently Honest expanded its national wholesale channels by introducing extensive product assortments in CVS, Babies “R” Us and several other major retailers.

“With our strategic shift from e-commerce to omni-channel brand underway, this is the perfect time to welcome Nick Vlahosas the new CEO of The Honest Company,” said Jessica Alba, Founder and Chairperson of the Board of The Honest Company. “Nick shares our mission of building a modern brand with ethical standards, trust and transparency at the forefront. The sky’s the limit for what Honest can become and I look forward to working alongside Nick on the next phase of our journey.”

Nick joins Honest at a critical point of growth for the company. In 2016, Honest reached the milestone of $300 million in sales – just five years after the company was founded. Recently, the company launched its first-ever brand campaign, #HonestMoments.

Nick will also join The Honest Company’s board of directors.