One of the comments CEW hears as to why some brands don’t enter the Beauty Insider’s Choice Awards is that “the deck is stacked” for the larger companies, whose board members ultimately vote on the winners. Our answer to that is the Indie Award, made specifically for an independent manufacturer of beauty products, who first introduced items in the U.S. within the last five years. Here, the six Indie Finalists CEW members chose as contenders for the grand prize, which will be awarded Friday, May 17, at the Waldorf=Astoria in Manhattan. Click each brand to take a look at their video, submitted as part of the Indie judging process. Who do you think should win?