From sun-soaked beaches to ancient caves, beauty and fashion influencers are jet-setting across the globe on brand-sponsored trips. Well-executed trips strengthen influencer relationships to the brand and provide ample opportunities for impactful content creation. Trips can also facilitate memorable interactions between influencers, engendering brand loyalty.

To better understand the components of a successful influencer getaway, Tribe Dynamics turned to Earned Media Value, the company’s metric for measuring social media engagement, to parse influencer conversations.