In this special report, examines how influencer Huda Kattan (@hudabeauty) has become such a force on Instagram that she has, in effect, become synonymous with beauty, with users tagging #hudabeauty the same way they tag #beauty. Some highlights of the report include:

  • 57 brands tag Huda Beauty to expand the distribution of their content on Instagram.
  • The main engine behind the velocity of Huda Beauty posts are regular, everyday users.
  • Only 53% of the users talking about Huda Beauty actually follow @hudabeauty

DOWNLOAD THE REPORT » (members only)