With its mission of ‘joyful self care,’ Winky Lux has achieved more than $20 million in sales through retail partnerships, as well as direct to consumers via e-commerce and two brick-and-mortar stores in New York City and Nashville. The brand’s recent partnership with Target as well its ability to pivot during the pandemic boosted the company to profitability, according to a recent article from the CO— by U.S. Chamber of Commerce. Click here to read the full article.
How the Pandemic Contributed to Winky Lux’s Profitability
The brand’s recent partnership with Target as well its ability to pivot during the pandemic boosted the company to profitability, according to a recent article from the CO— by U.S. Chamber of Commerce.
