So you’ve developed an incredible new product, but how do you get it into stores? Gaining retail distribution can prove to be challenging for small companies, especially as the marketplace institutes overwhelming demands on all brands, both large and small. At CEW’s upcoming event, Evolution of Beauty Retail, Christina Hennington, Vice President Merchandise Manager, Beauty and Personal Care, Target, Inc.; Shawn Tavakoli, Founder & CEO, Beauty Collection; and, Anne Martin-Vachon, Chief Merchandising Officer, HSN. (pictured above from left to right) will discuss how to get a new product noticed and maintain a mutually-beneficial relationship between manufacturer or brand and retailer. Evolution of Beauty Retail will also take a closer look at today’s ever-changing, multi-channel retail scene while providing insights on the future of beauty retailing, success factors to gaining distribution and the most important thing a brand can do to keep a product in stores.
The interactive panel will be moderated by Beauty and Lifestyle Expert, Martha McCully, on Tuesday, November 19, at Fairmont Miramar Hotel & Bungalows in Santa Monica at 7:30pm.
A cocktails networking session, exclusive to CEW members only, kicks off at 6 pm.
Seats at the event are filling up quickly. Confirmed attendees include executives from Dermalogica, Neutrogena, Murad Skincare and Kate Somerville. To register to attend this event, click here.