Keeping blonde and grey hair from looking dull after a summer of sun, sand and chlorine is its own special project—especially as salons remained closed in many states due to the pandemic. To keep super-light shades bright between visits, it’s all about a good purple shampoo and conditioner — hair products created expressly for platinum and grey tones. Now’s the time to seek out at-home color-reviving products to resuscitate wilting color. Here’s the latest in brighteners to hit the market.
R+Co Sunset Blvd Blonde Toning Masque
Joining the brand’s existing Sunset Blvd range is a mask that boasts naturally-derived violet flower pigments to brighten blonde, gray and white hair. Its deep purple color is designed to counteract dull, yellow hues and prevent fading and brassiness, while imparting shine to hair, as well. The masque retails for $42 on randco.com.
Maison 276 Clarify, Hydrate & Restore Trio
This Black-owned brand was created to help manage and maintain white, silver, gray or blonde hair while keeping it soft and moisturized. Featured in QVC/HSN’s The Big Find earlier this year, this product is part of a three-step hair system formulated with jojoba, sweet almond and coconut oils. The system is also for those transitioning to silver or gray hair. The trio retails for $32 on qvc.com.
Joico Color Balance Purple Conditioner
This conditioner features tone-correcting pigments to neutralize yellow hues in blonde or grey hair. It’s formulated with a patented Multi-Spectrum Defense Complex, which is formulated to protect color against fading while a Bio-Advanced Peptide Complex aims to repair, protect, fight frizz and add shine. The conditioner retails for $35 at Ulta.com.
Leonor Greyl Soin Repigmentant Conditioner
Created for icy blonde tones, this purple conditioner formula looks to prevent oxidation, brighten up color and neutralize unwanted gold tones. It’s designed to be used every two to three washes to prolong color hold, or after every wash to intensify tones. The product will fade out naturally after three washes. Leonor Greyl Soin Repigmentant retails for $65 at saks.com.
Clairol Professional Shimmer Lights Mask, Stylers
Perhaps the most iconic brand of purple hair care, Shimmer Lights, has introduced a violet-tinged mask and two stylers to accompany the original purple shampoo consumers know and love. Shimmer Lights Violet Toning Mask ($11) provides a balance of conditioning and toning for the hair with lavender extract and jojoba, coconut and argan oils. Shimmer Lights Leave-in Styling Treatment ($12) restores lost moisture for silky, shiny, healthy-looking hair. Shimmer Lights Thermal Shine Spray ($10) provides protection against heat damage while adding color-enhancing shine.
Moroccanoil Blonde Perfecting Purple Shampoo
The deep violet formula of Moroccanoil Blonde Perfecting Purple Shampoo is designed to deposit violet pigments to counteract yellow and orange hues, enhance the depth and dimension of hair color, and provide a natural-looking sheen to help highlights appear revived. As part of the brand’s ongoing sustainability efforts, the tube is made from 50% post-consumer recycled plastic. The shampoo retails for $24 and is available at fine salons, select national retailers, spas and on Moroccanoil.com.