HydraFacial unveiled its first-ever HydraFacial World Tour, featuring events and complimentary treatments in major cities across the U.S. and throughout the world, including Asia, Europe and Latin America.

Last week the company announced the launch of the 2018 HydraFacial World Tour with the aim of welcoming new faces to what it calls The HydraFacial Nation.

From May to October, HydraFacial will be transforming its branded Treatment Truck into a mobile spa and lounge offering complimentary HydraFacial treatments to consumers. The setup includes a Perk Treatment Bar, including four HydraFacial treatment stations, which provides 10-minute exfoliating and hydrating treatments for lips and eyes with take-home serums. Treatments are performed by HydraFacial specialists and local professional aestheticians.

HydraFacial is also working with partner companies, such as ZO Skin Health and Colorescience, to offer additional benefits. For example, in several markets, ZO Skin Health Booster serums are available to address skin concerns, including discolored, uneven skin tone and red, sensitive skin.

“We are taking The HydraFacial Nation on the road to celebrate with our existing fans and introduce thousands of new consumers to the benefit of the treatment, while also providing them with the opportunity to learn more about our amazing partners. We believe that by partnering with these like-minded brands, we’re enhancing the HydraFacial experience, so that all fans walk away with improved skin health,” said Clint Carnell, Chief Executive Officer, The HydraFacial Company.

In the U.S., the HydraFacial World Tour is hosting consumer events in cities including New York, Philadelphia, Boston, Chicago, Denver, Las Vegas, San Francisco, Los Angeles, Dallas, Atlanta, Orlando, Miami and Fort Lauderdale. The full schedule can be found on HydraFacialNation.com.

The three-step, 30-minute HydraFacial treatment cleanses, extracts and hydrates skin with patented technology that gets rid of impurities and dead skin cells, and nourishes skin with antioxidants, peptides and hyaluronic acid.