Indie Beauty Expo is gearing up for an expanded show format to take place August 24 – August 25 at The Metropolitan Pavilion in Manhattan. The show made its Los Angeles debut earlier this year. Its first appearance was  in NYC in August 2015.

The organization that provides a trade show platform to indie beauty brands said it has learned a lot since its first Manhattan show, and changes have been made to accommodate a wider audience.

One of the biggest evolutions is that the show has expanded from one day to two days. The first day is focused on consumers, who are able to shop the event; the second day is dedicated to business to business relationships. A pre-show day, called Day Zero, is being held on August 23 and is geared towards exhibitors of the event who otherwise wouldn’t be able to take part in the show’s panels and presentations. Day Zero includes a welcome reception and will be held at The Dream Downtown.

IBE is expecting more than 140 brands to exhibit at this year’s event, a 75 percent increase from last year. Indie retailers are also getting in on exhibiting with specialty stores Shen Beauty and CAP Beauty manning booths at the show.

The event looks to offer something for everyone, no matter their affiliation or level, whether they are a retailer, supplier or member of the media. Confirmed brand exhibitors include Amika, The Honey Pot, Mother Dirt and White & Elm. Buyers include executives from Beauty Collection, goop, Maison Rouge, Shohba and Think Dirty.

And, CEW members will receive 20 percent off the price of admission by using the code CEW4IBE when registering on the organization’s website.

Click here to hear from iBE cofounder, Nader Naeymi-Rad, as he talks about why he thinks indie brands are succeeding in today’s beauty market.