Peace Out Skincare launched four years ago with its hero sku, Acne Healing Dot, by founder and CEO Enrico Frezza. Today, the brand treats a range of issues, from wrinkles to puffy eyes. Items are sold in Sephora in the U.S. and rolled out in the U.K. with Cult Beauty and Boots, and will be expanding into Sephora Asia online in Q4 and in-store Q1 2022.
Enrico said that highly-effective, targeted products is what is driving sales today, and that these qualities are even more critical to winning on Amazon. “We knew the time was right to launch on the platform but wanted to work with a partner who could help us execute in the right way. After meeting with many organizations, it was clear that SuperOrdinary was the best choice; they understood the Peace Out brand from day one and quickly inspired confidence in their knowledge of the ever-changing Amazon ecosystem,” Enrico said.
SuperOrdinary is best known for integrating brands to the Chinese marketplace. In May 2021 the company inked a beauty-exclusive partnership with the online behemoth to grow and control a brand’s business on Amazon. Brands currently utilizing SuperOrdinary for Amazon include Joanna Vargas, Biossance, Dr. Brandt, and Archipelago Botanicals.
SuperOrdinary looks to make fighting thirty-party and unauthorized sellers a non-issue for brands. Additionally, as SuperOrdinary acts as a third-party seller, it has a stake in a brand’s success. The company is also implementing a M&A strategy of incubating, investing in, and acquiring brands to optimize marketing, infrastructure and scale on a global level.