In a world where beauty products tend to be as specific and targeted as possible, there’s a new one-size-fits-all “miracle product” on the market that’s quickly becoming a cult favorite.

Developed in March 2015 by anesthesiologist, neurologist and pain management specialist, Dr. Elena Ocher, Chuda Healing Hydrating Cream promises to fix everything from wrinkles to sunburns. The product stars an elusive plant pollen-based medicinal compound found only on Georgia’s Caucasus mountain range. The formula, which has been held secret by the Turmanidze family of Georgia, was used on kings, emperors and czars, as well as in hospitals to treat patients during wartime. Sourced from male pine tree pollen found near the Black Sea, the resulting compound is rich in proteins, amino acids, lipids, carbohydrates, sugars, flavonoids. It also contains beeswax, propolis, olive oil, calcium carbonate and rose oil.

“The family kept it secret for centuries and used it to treat millions of people, particularly for skin infections and burns,” said Dr. Ocher, adding that Chuda translates to ‘miracle’ in Russian. “It’s a magic, centuries-old formula that heals skin in 24 hours.”

After using the complex in her own practice and seeing visible, sometimes immediate results on patients, Dr. Ocher reached out to the Turmanidzes to ask about lending the secret formula, called the Remedea Compound, to an actual skin care product. After getting the family’s blessing, she paired up with Jane Terker of Beauty Innovation Group, and scientist Mark Potter of Atlantis Labs in Conroe, Texas, to imbue the product with additional ingredients and technology that would take its efficacy to the next level.

“I didn’t want to just introduce another product to the market; it really had to work,” said Dr. Ocher. “We tried different percentages to test the medicinal properties. After all the clinical trials we came up with a formula that is extremely aggressive with treatment, and works on anything you can imagine, from environmental damage to damage from lasers to allergic reactions, insect bites and more.”

The “cure all” formula, which sells for $150 per 50-ml jar, and $80 per 30-ml jar, is also gentle enough to be used on children and sensitive skin, as it is hypoallergenic, and free from steroids, preservatives, and additives. Additionally, it contains a number of skin-perfecting ingredients such as allatonin, sodium hyaluronate, vitamins and fatty acids, as well as yeast, for anti-inflammatory properties.

“There are so many new technologies and ingredients in here,” said Dr. Ocher, adding that the creamy balm also works as a natural antiseptic. “The formula is used in the ICU but can also be used every day for healthy, hydrated skin. It’s all you need.”

After being featured in top fashion magazines such as Vogue and Marie Claire almost instantly after launching, Dr. Ocher said it is fast becoming an editor favorite. She believes its popularity is due to the fact that the product speaks for itself.

“As an indie start up, we didn’t have much attention at first,” said Dr. Ocher, who sent the product to beauty editors in the hopes of securing press. “One of the editors told us she went to an event and had abrasions on her feet from tight shoes. She put on [the Healing Cream] and it healed overnight. The next morning she came out with an article and that’s how it started.”

As far a distribution, Chuda is available in select Saks Fifth Avenue doors and saks.com, Nordstrom.com, several spa and doctor offices and Joyus.com. Dr. Ocher said the brand is available in more than 49 European countries. This month, the new Sheer Hydrating Lotion Broad Spectrum SPF 30, a more lightweight version of the original with added sun protection properties, is being rolled out. Plans call for a tinted moisturizer in the fall.

“We can expand the line but because the original formula is so good we are trying not to pollute it,” said Dr. Ocher, who added that she is “dreaming” about introducing a kid’s collection. “Since we launched we’ve only had one return and it was because the customer said the jar was empty. I think she used it.”