Company Name: Pili Ani

Founder Name: Rosalina Tan

Launch Date: July 2017

Brand story: In an effort to provide financial support to local farmers in the Bikol region of the Philippines, Rosalina Tan began buying their pili oils regularly, and it wasn’t long before she realized the healing, nourishing and firming properties the oil may have on the skin, especially for those suffering from conditions such as eczema and psoriasis. The result was the creation of Pili Ani, a sustainable skin care line she founded with her daughter to offer more consistent help for farmers and create a new industry for them. The company now works with more than 200 families, providing them with income, a literacy program and education opportunities.

Point of difference: Known as the “chosen tree”in the Philippines, the Pili tree’s bark and pulp contains natural antioxidants, essential fatty acids and vitamins that may support the health and resiliency of skin. All products in the collection are designed to provide intense hydrating effects and reduce the appearance of fine lines, wrinkles and dark spots. Apart from a growing awareness on natural products, the brand is hoping its authentic story will spark interest in the U.S. market, as well as offer a Filipino brand some space in the global beauty market by introducing the first pili-based natural skin care brand in the world.

Collection: The are five products available: Intense Hydrating Facial Oil ($125); Intense Hydrating Facial Cream with Pili Oil ($110); Beauty Elixir Facial Serum ($120); Youthful Glow Facial Cream with Pili Oil ($110), and Natural Radiance Facial Moisturizer Cream with Pili Oil ($110).

Distribution: The range is currently available online at, Flaunt Beauty Center in Hollywood, as well as and e-commerce websites.

Marketing/communications plans: An aggressive PR and social media campaign is planned for the U.S. market. The brand has also signed on to exhibit at several trade shows and will be sponsoring backstage skin care at fashion shows.

Three-year sales goal: The brand will net $1 million in initial sales for 2018 but is expecting a more than 200 percent increase after expanding into color cosmetics and offering other skin care items through 2019.

Investors: The brand is currently self-funded and family owned.

Best lesson learned: “Give a man a fish, and you feed him for the day. Teach a man to fish and we feed him and his family for a lifetime,” said Rosalina.