There’s a new era of holistic beauty, health and wellness at hand, and consumers are the driving force. From embracing organic and natural topical products to being mindful of eating clean, consumers are looking for a more ‘whole-istic’ approach to living. This infographic from The Benchmarking Company explores how consumers are willing to change their behaviors in some radical (and not so radical) ways to feel healthy and look beautiful. Highlights include:

  • 84 percent of women surveyed agreed that a healthy diet makes a difference in how their skin looks

  • 91 percent of women believe naturopathic skin remedies are just as or more effective than traditional skin care products

  • 46 percent would be open to using holistic treatments to treat a host of skin and health concerns including, deep wrinkles, cellulite and skin dryness