Mumbai-based Nykaa, an online retailer in India, is bringing on board the entire range of Estée Lauder brands, including M.A.C, Bobbi Brown, Clinique and Tom Ford to its site in 2017, according to a report in The Economic Times. The platform’s luxury brand portfolio currently includes Kama Ayurveda, Kiehl’s, Lancôme, Ciate, Chloe and Truefit & Hill, among others.
Purplle, another luxe beauty site in Mumbai, is in advanced talks to bring brands such as Rimmel London, Sally Hansen and Kama—which are positioned as premium brands abroad—on its platform, reported ET. Purplle currently only features luxury brands in its perfume category, which forms about 15 percent to 16 percent of its revenue pie. It is also planning to offer Ingot cosmetics on its site in the next two months.
Read more in The Economic Times.