Beauty tutorial site has undergone a full-on makeover.

For starters, the San Mateo, Calif.-based website co-founded by YouTube beauty darling, Michelle Phan, is now called Myglam, it seems, served as the beta version of the new site. No worries. Its biggest asset, Glam Bags, a subscription-based sampling program, will continue to live on with That’s where subscribers view Michelle and other top YouTube stylists using Glam Bag’s products to create a finished look in exclusive how-to videos.

Michelle launched in December and quickly amassed over half a million users, the company said. Today, Michelle and’s stylists reach more than 50 million monthly viewers across their respective YouTube channels. was founded by Michelle along with several online executives and beauty veterans, including founder Marcelo Camberos, who now serves as CEO of; Jennifer Goldfarb, former Vice President of Corporate Strategy of Bare Escentuals, now President of, and Mighty Fresh’s President, Richard Frias. The name ipsy comes from the Latin root “ipse,” which means “self.”

In addition to a name change and new executives, now is the home for all of the content created by ipsy’s community, including videos, comments and pictures, as well as the home base for all beauty gurus to connect.

“It’s a beauty community site,” said Jennifer,’s President. “It’s a place for women to share their perspectives on beauty and to connect with other women who share their interests and who inspire them.”

What has remained the same is Glam Bag’s annual subscription cost, $110, or $10 a month. Similar to other online communities, will begin as “invite only” and in the coming months will send invitations to new users.