“We have a huge opportunity to speak to our customers in a way that is very compelling,” said Jen Walsh, founder and operator of Walk with Walsh, the nature-inspired walking + interview series she launched in 2017. The former beauty retailer suggests that retailers and brand founders use their platforms to speak from a leadership point of view, be transparent and educate consumers on the latest company happenings, from closing stores to e-commerce. “Now is the time to connect with consumers, not to sell.”