Amorepacific Group has tapped Jessica Hanson as its new President and General Manager, effective immediately.

According to the company, the appointment comes, “at a pivotal point in its growth trajectory to ensure that the company is keeping pace with changes in market strategies.” In her new role, Jessica will be responsible for all strategic marketing, sales and operations functions.

“Ms. Hanson is a strong visionary leader with excellent track record of growing beauty brands and we look forward to expanding our market share in the US, the world’s largest market, under her leadership,” Dong-Hyun Bae, President of Amorepacific Group.

Jessica replaces Bradley Horowitz, who had held the President position for more than five years.

Prior to joining Amorepacific US Inc., Jessica served as Chief Marketing and Sales Officer for Perricone MD, where oversaw the omni-channel business in the United States and Canada. Prior to this, she held various leadership positions over the course of eight years at L’Oréal USA, and also served as DMM/Vice President of Luxury Fragrances and Men’s Grooming divisions at Sephora.