John Paul Mitchell Systems [JPMS] has promoted Michaeline DeJoria to Chief Executive Officer. Michaeline is a daughter of JPMS co-founder John Paul DeJoria, who began working at the company in 2007 on the production plant floor. Over the next 14 years, Michaeline worked in nearly every department of the business, ultimately leading her to the role of Vice Chairman, where she has directed the company’s future development for all brands. Recent initiatives spearheaded by Michaeline include COVID-19 relief efforts with a $4 million salon jumpstart stimulus package, a global sustainability pledge, the launch of the brand’s first-ever clean beauty line Paul Mitchell Clean Beauty, a venture into AI technology with Hair AI powered by Fitskin, and the announcement of the brand’s first-ever Global Ambassador, Winnie Harlow.

“Michaeline has dedicated most of her life to the professional salon hair care industry and JPMS. On a personal note, I am proud that she did not inherit this position – she earned it through hard work and capability, and the proof is in the incredible results her actions have achieved,” said John Paul DeJoria.

As CEO, Michaeline will drive and direct overarching brand strategies across key channels including product, marketing and digital to usher in a new era of innovation and increase market share on a global level.

“This is a tremendous honor and a lifelong dream of mine,” said Michaeline. “I have a huge amount of passion and dedication to this company, and to our industry, and I’m thrilled at the opportunity to take us to new heights. JPMS will continue to think outside the box and show year over year growth. I look forward to reimagining our future and pushing us to new bounds, while of course maintaining the beautiful ethos that this company was founded on.”

As a millennial, Michaeline keeps her finger on the pulse of industry trends, utilizing her savvy digital expertise to anticipate what’s next, and spark new innovation for the iconic hair care portfolio.

JPMS also announces the promotion of Jason Yates from Chief Operating Officer to President of the company. Jason has been with the company since 2012 as the Vice President of Marketing and later expanded his leadership role to add the sales department. In 2018, he was promoted to COO where he oversaw all the daily operations of JPMS worldwide.