Elizabeth Arden, Inc. has named JuE Wong as President, Elizabeth Arden Brand, effective August 3, 2015.The company also has signed a joint venture agreement with Asian prestige beauty distributor Luxasia Ventures Pte Ltd for the Southeast Asia region.
Most recently, JuE was Chief Executive Officer of StriVectin and Astral Brands. The firm looks to leverage JuE’s deep commercial and marketing experience, strong digital platform expertise and international strengths in developing new markets, particularly in Asia, to accelerate the Elizabeth Arden brand internationally. JuE is the first to hold this new position.
As the flagship Elizabeth Arden brand enters the next phase of its multi-year repositioning, repositioning efforts will be supported by a robust pipeline of product innovation, increased digital capabilities and multi-channel international expansion.
The joint venture agreement for the Southeast Asia region with Luxasia, a premier prestige beauty distributor with specific expertise in Asia, expects to commence operations in the first fiscal quarter of fiscal 2016. The move is looked at as an important step towards the reorganization and a faster development of the firm’s brands in the region.