Kérastase has created a complete styling line, which the company said is formulated as skin care would be and is infused with feminine, elegant fragrances. Each product features micronized polymers for style memory that allows hair to fall back into place intuitively, and is based on technology from L’Oréal Advanced Research. The line is available under two categories: Construct, where items are designed for towel-dried hair, and Finish, where items are made for dry hair. Supermodel Kate Moss will appear in the brand’s first ever consumer ads for the new Couture Styling line. Luigi Murenu, Kérastase’s international creative director and spokesperson, styled Kate’s hair for the ads. Construct items include:Spray à Porter, a multi-dimensional beach spray for instant, buildable texture; Lift Vertige Root-Uplifting Gel; Forme Fatale Voluptuous Blow-Dry Gel; Mousse Bouffante, a volumizing mousse and Boucles d’Art Sculptural Curls Aqua-Mousse. Within Finish, there’s Powder Bluff Aerosol Hair Powder-Dry Shampoo; Touche Finale Supershine Polishing Serum; Short Mania, a sculpting paste and Gloss Appeal Instant Shine Top Coat Spray, to name a few. The Couture Styling line, which is priced between $35 and $36, launches with Spray-à-Porter in June 2013 and will be available at kerastase-usa.com and approximately 1,200-plus Kérastase Consultant Salons. The remaining products launch July and October 2013, respectively.
KÉRASTASE AND KATE PARTNER ON STYLING LINE
Kérastase has created a complete styling line, which the company said is formulated as skin care would be and is infused with feminine, elegant fragrances. Each product features micronized polymers for style memory that allows hair to fall back into place intuitively, and is based on technology from L’Oréal Advanced Research. The line is available under two categories: Construct, where items are designed for towel-dried hair, and Finish, where items are made for dry hair. Supermodel Kate Moss will appear in the brand’s first ever consumer ads for the new Couture Styling line.