This year’s Consumer Electronics Show in Las Vegas is already revealing a bunch of firsts for the beauty-tech industry, with one of the most buzzworthy being from luxe pro brand, Kérastase, where it is launching the market’s first smart hairbrush.

In partnership with Withings, a connected health division of Nokia, is the new Kérastase Hair Coach Powered by Withings. Developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, the brush features Withings’ advanced sensors and seamless product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines. An accompanying mobile app provides additional insights and customized product recommendations to help people better care for their hair.

The brush is a recipient of this year’s International CES Innovation Award, which celebrates outstanding product design and engineering in new consumer technology products.

The brush works by using multiple sensors that provide information on the quality of hair and brushing patterns, including a microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage. The brush’s three-axis load cells measure the force applied to the hair and scalp when brushing, while an accelerometer and a gyroscope help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous. Conductivity sensors look to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement. The brush itself is splash proof.

These sensors then feed data automatically via Wi-Fi or Bluetooth to a dedicated mobile app, which takes into account weather factors like humidity, temperature, UV and wind, which also impact hair’s manageability and quality. By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app can provide information on hair quality, the effectiveness of brushing habits, personalized tips and Kérastase product recommendations.

L’Oréal’s Research and Innovation Technology Incubator oversaw all brush testing and developed the signal analysis algorithms that power the device. Withings developed the hardware, including the brush’s combination of smart sensors, and spearheaded the mobile app UX. L’Oréal-owned Kérastase provided its expertise in professional hair care on the development and design of the brush along with digital and personalized content and recommendations in the app.

Retailing for under $200, the brush will be available mid-2017 at select Kérastase hair salons, on the brand’s website and through Withings’ online sales distribution channels.