The best-selling makeup kits for the month of November—also known as Cyber Month—have just been posted in Amalgam, Kline’s digital tracking service that helps track all the best-performing companies, brands and items across leading digital beauty retailers. Based on data from approximately 20 leading retailer websites, this service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. As it is a big month for online gift purchases, many gift sets moved up the ranks. Here, the top scoring items in the makeup kits category:
Topping the list is Physicians Formula Shimmer Strips Custom Eye Enhancing Kit, which moved up 36 spots in makeup overall. This item is consistently among Amazon’s top sellers in eye makeup.
Several Birchbox exclusives are among the top scored items, including Arrow 5 Minute Beauty Kit and The Maid Up & Ready Kit, its curated collection of items from such brands as Jouer, Benefit and Livingproof.
Too Faced Boss Lady Beauty Agenda, a limited-edition Sephora exclusive, debuted in Amalgam in October, securing the #13 spot in the category. In November, it jumped to the #3 slot. Tarte Limited-Edition Treasure Box Collector’s Set, another Sephora exclusive that debuted on charts in October, shares the #3 spot.
A few child-themed items bubbled up to the top of the charts, including Lipstick Queen Frog Prince Story, found at Birchbox and previously at Space NK, as well as a Frozen Cosmetic Beauty Kit by Townleygirl, which debuted at #11 in makeup kits.
Smashbox holds the #8 and #9 spots with its Create & Transform Master Class Palette, another Sephora exclusive, as well as Try It Kit: Bestsellers, found at both Birchbox and Sephora.
Beyond the top 10, items present on several other retailer sites includ3 LORAC PRO Palette and Behind the Scenes Eye Primer (#15) (found on HSN), Clarins Beauty Stash Kit (#20) (available at Saks), and Tarte Tarteist Trove Collector’s Set (#23), (created for Macy’s.)