According to the Korea Herald, market watchers are voicing concerns that this year will be a make-or-break period for the group, as a continued sales downfall will make it harder for the company to recover from its ongoing slump.

The company, the Korea Herald reported, will need to continue to push its key luxury brand, Sulwhasoo, which experts said is seeing lackluster performance from its brand positioning and sales strategy at duty-free stores.

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