Lacquerous: Beauty’s Nail Polish Rental Service
How do you get a prestige product in the hands of a consumer not necessarily willing to make a pricey investment? Rent it to them!
Lacquerous, the newly-launched online nail polish rental club based out of Manhattan, hit a chord with consumers two months ago when it announced plans to launch a site renting out bottles of nail polish from luxe brands such as Dolce & Gabbana, Chanel, Tom Ford and NARS. The members-only site instantly received international attention and reaped more than 3,000 global member requests practically overnight. In fact, demand was so high the startup continues to struggle to keep up.
BY Aubree Mercure | PUBLISHED March 1, 2013
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