On the heels of the appointment of two key leadership positions last week —Chris Good was promoted to Group President, North America, and Claudia Benshimol was appointed Senior Vice President, General Manager, Estée Lauder and AERIN Beauty, North America—The Estée Lauder Companies Inc. has announced that it is elevating two more senior leaders into key roles.

Lisa Sequino has been appointed to Senior Vice President, Global General Manager, BECCA, succeeding Bob DeBaker, who has lead the brand since 2011. Effective October 31, Bob will take on special projects for the company. Lisa will work alongside Bob to transition into her new responsibilities, which will include continuing to build and amplify BECCA’s global brand equity, developing and executing the brand strategy, and advancing the global business. She will report to Fabrice Weber, President, Prestige and Artisanal Fragrances and New Brands Empowerment Group. She will also join Lauder’s Extended Executive Leadership Team. Prior to her appointment, Lisa held the position of as Senior Vice President, General Manager, Estée Lauder and AERIN Beauty – North America, where she oversaw the development and execution of the North America go-to-market strategy for the company’s namesake brand and oversaw the growth of AERIN Beauty’s luxury fragrance and beauty business in North America.

Additionally, Andrew Ross has been promoted to Executive Vice President, Strategy and New Business Development, effective immediately. Andrew will continue jointly reporting to Fabrizio Freda, President and Chief Executive Officer and Tracey T. Travis, Executive Vice President and Chief Financial Officer and will remain a member of Lauder’s Executive Leadership Team. He joined the company in September 2016 as Senior Vice President, Strategy and New Business Development, and plated a critical role in developing both the Lauder’s 10-Year Strategic Compass and its corporate strategy. Under his leadership of New Business Development, Lauder acquired two of its fast-growing brands: BECCA, and the company’s biggest acquisition to date, Too Faced. In his role, he will continue to drive efforts and strategies that will help Lauder gain a competitive advantage and capture growth opportunities.