The Estée Lauder Companies announced Monday that Alexandra (Alex) Trower, Executive Vice President, Global Communications, will retire effective July 1, 2021. The successor to Alex’s role will be announced at a later date. Alex had been with the company for 13 years.
“Alex has been a highly respected thought leader, collaborative partner, and a trusted senior business advisor,” said Lauder’s President and CEO, Fabrizio Freda. “Leveraging her deep expertise across financial, corporate, consumer and crisis communications, Alex has continuously evolved our strategic communications priorities to drive and support the rapid growth of our business. She built a truly outstanding global, multi-disciplinary organization and has led her team with wisdom and grace, continuously strengthening the delicate balance of art and science that is ever-present in the world of communications.”
Since joining Lauder in 2008, Alex has been the architect of the Global Communications department and how it functions. Under her leadership, the department has expanded across regions, and now plays a critical role in supporting the company’s regional growth.
Among her many accomplishments, in 2016 Alex oversaw the launch of the company’s refreshed corporate brand, which represented a transformational change in where, how and why the company engages with its stakeholders.