Laura Geller Beauty launched a new holiday campaign this week, Beauty-n-Broadway, a tribute to the brand’s Big Apple and Broadway roots, by supporting Save Our Stages, which aims to preserve independent live event venues and promoters.
The campaign supports two limited-edition Laura Geller makeup palettes via a collaboration with Broadway stars from Jagged Little Pill, Tony nominated actresses Celia Rose Gooding and Elizabeth Stanley. Both performed at this year’s Macy’s Thanksgiving Day Parade and will be featured in the show’s cast reunion set to air this month.
Laura Geller Beauty will donate 15 percent of sales from both palettes during the month of December to Save Our Stages, which is operated by the National Independent Venue Association. All New York City Broadway shows were shut down in March 2020 due to COVID-19, and are expected to remain closed until at least May 31, 2021. For the campaign, Elizabeth, Celia and Laura created a holiday-themed makeup tutorial/sing-along video. The video features Laura Geller holiday sets, including Ultimate Palette 31 Baked Eyeshadows and Party in a Palette, which retail for $39 and $25, respectively.