Liquid Sands Through the Hourglass
Being touted as the next Shatter, OPI’s Liquid Sand Nail Lacquer (among the new limited edition Mariah Carey shades) is getting a promotional blitz from several beauty bloggers. Refinery29, for example, where Beauty Insider read about Liquid Sand first, links readers to an informational video on Youtube, which shows how to apply and remove the new asphalt-textured polish. Here, the video link, which at the time of this posting had collected more than 21,000 views.
BY Aubree Mercure | PUBLISHED February 7, 2013
This content is exclusively open to CEW Members
Join CEW for unlimited access to articles, industry reports, and more.
Benefits include:
- Invitations to members-only industry events
- Connect with 9,000+ industry contacts globally
- CEW Beauty News & proprietary trend reports
- Exclusive networking opportunities
Sign Up
Already a CEW Member? Log In
