Citing the strong growth of the brands within L’Oréal’s International Designer Collections (IDC) unit, the company has announced the creation of three separate entities within the Luxe Division – YSL Beauté, Giorgio Armani Beauty and Designer Fragrances – along with new leadership appointments.

“To ensure that we continue to propel the growth of Giorgio Armani Beauty, YSL Beauté, Ralph Lauren Fragrances, Viktor & Rolf, and Maison Margiela fragrances as well as the recent additions of Atelier Cologne and Valentino Beauty, we are restructuring the group for teams to focus on their individual brands, simplify our organization and grow our brands,” says Xavier Vey, President L’Oreal Luxe.

Doreen Arbel

Within the new YSL Beauté division, Doreen Arbel has been promoted to General Manager in the U.S. She most recently held the position of SVP-Marketing for Lancôme where she drove Lancôme’s growth and accelerated the brand’s Iconic pillar franchises across skin care, makeup and fragrance. Her 18-year L’Oréal career has included various roles in France and the US, spanning operational, global marketing and sales, in the Consumer Products and LUXE divisions. Doreen was previously in IDC in 2012 as VP- Marketing for Giorgio Armani.

Ikdeep Singh

Ikdeep Singh has been tapped to lead Giorgio Armani Beauty as President in the U.S. He has been with the L’Oréal group since 2014, first as President of L’Oréal Canada’s Consumer Products Division, and most recently as President of Maybelline, Garnier & essie brands in the U.S. Under his leadership, all three brands strengthened their core equities, improved innovation success rates, elevated their omni-channel brand experience and achieved all-time record shares and profit.

Ed Fox

Ed Fox, who has been with IDC since its inception, has been promoted to General Manager of Designer Fragrances. His L’Oréal career spans nearly 25 years, and he most recently as SVP Sales for IDC. Ed is credited with creating a strong culture of collaboration between the brands and the field teams, and bringing strategic vision and expert knowledge of the US industry.