L'Oréal Eyes New Markets
With a goal of doubling its consumer base from 1 billion to 2 billion within 15 years, L'Oréal has engaged in a number of strategies to realize its ambitious plan: adding subsidiaries, building strategically-located manufacturing and R&D centers, and acquiring brands. During its first quarter conference call on Thursday, April 18, we saw L’Oréal Group’s sales rise a modest 5.1% or 5.5% like for like to $7.8 billion (5.93 billion euro). And, we saw how new and developing markets will be crucial to their 15-year goal: sales in new markets grew 6.7% or 9.4% to $2.9 billion, while sales in developing markets are expected to reach 50% in the near future, up from 39% in 2012.
BY Aubree Mercure | PUBLISHED April 22, 2013
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