French-Bulgarian national Lubomira Rochet, 36, has joined L’Oréal as Chief Digital Officer and member of the Group’s Executive Committee, the French beauty giant announced early last week. In the newly created position within the Executive Committee, Lubomira will report to Jean-Paul Agon, Chairman and CEO of L’Oréal.

“Digital expertise will shape the iconic brands and companies of the 21st century,” said Jean-Paul. “The mission of this new organization, which will be directed by Lubomira Rochet, in relation with the Group’s digital teams, is to accelerate L’Oréal’s digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms.”

Lubomira most recently served as Managing Director of Valtech France. Prior to that, she held positions at Microsoft and Capgemini.