Starting an independent, beauty organic company isn’t easy. But Sarah Tay, 35, makes it appear effortless.

Sarah started as an intern in the creative department at Avon a decade ago and quickly moved her way up the beauty food chain working for companies such as L’Oréal, Neutrogena and YSL. Three years ago, she left the corporate arena to start her own “small batch” company with the goal of bringing simple, high performance and antioxidant-rich skin care to the marketplace.

“Finding pure, organic elements is a reflection of a personal drive and desire,” Sarah explained. “There’s not a lot of independent lines in the luxury all-organic category.” Created every two months, Tay items are produced in lots as small as 100 to as many as 50,000.

Sarah’s team is tiny but impressive and includes a dermatologist, a perfumer, three chemists, a public relations director, a social media director and a marketing consultant. She has labs in Colorado, North Carolina and Vancouver, located strategically near boutique artisanal farms or places where she sources rare ingredients. Her packaging is done in Asia; she works out of a quaint office in Brooklyn.

The Tay line contains 12 products, some of which have only two ingredients.There’s All Purpose Shea Butter for Skin and Hair, for example, which sells for $28 and contains shea butter and rosemary essential oil. Her most popular item, Safflower Seed Night Cream with Jojoba, which costs $112, contains 30-plus elements. Other products include Youthful Eye Treatment with apricot kernel oil, $78; Cucumber Day Moisturizer with mango butter, $68; SunflowerGrape Revitalizing Cleanser with shea butter, $28. She also makes soap: Clean Orange, Almond Silk and Pinot Rouge, each of which sells for $16.

“All of the bars are reminiscent of the fruit trees I had growing up,” Sarah added, whose orchard and organically-grown fruit gardens from childhood were the inspiration behind her company.

One of the most extraordinary components behind the brand is its packaging, which doubles as a product protector against UV rays, thus extending the shelf life of its contents and allowing Sarah to use fewer natural preservatives. Seventy percent of her eco-friendly packaging is handcrafted, reflective of Sarah’s love and passion for texture.

“After 70 to 80 rounds of experimenting with different types of wood I went with bamboo,” she shared. “It’s sustainable because it grows two to three feet each day and has natural anti-microbial properties, so it’s able to be more bacterial resistant.” Resembling pieces of art, each bottle or box is engraved with the product’s name, ingredients and instructions.

Currently, boutiques and apothecaries are Tay’s biggest fans, which is sold in more than 150 stores in the U.S., including Fred Segal Melrose, C.O. Bigelow and Steven Alan, as well as online at Birchbox and in local spas. The brand has an international presence in Japan, Germany, the U.K. and New Zealand.“We have a thick loyalty with our customers,” said Sarah.