In honor of Black history, Macy’s will be launching several new initiatives—and building on existing ones—to honor Black culture and exceptional work by Black creatives.
“We are intensifying our commitment to the growth and advancement of Black-owned businesses, creators, changemakers, and young talent – who are all woven into the fabric of the Black experience,” said Shawn Outler, Macy’s Chief Diversity Officer. “We are supporting current and future history-makers who will create a more rich and inclusive community for our colleagues and customers.”
Last year, Macy’s donated more than $2.5 million to Black community organizations funding a spectrum of programs. These funds were donated to new and long-standing partners, including Fifteen Percent Pledge, BRAG, NAACP, and The National Urban League, among others.
A new initiative launched Feb. 1 will allow Macy’s customers to round up their in-store purchases to the nearest dollar amount and donate the change (up to $0.99) to benefit Black Girls CODE and UNCF. Black Girls CODE works to increase representation in the digital space by empowering girls of color to become innovators in STEM fields. The UNCF (United Negro College Fund) is focused on growing the total annual number of African American college graduates by focusing on activities that ensure more students are college ready. Funds raised by Macy’s roundup campaign will be split evenly between both organizations as they work to ensure Black young adults have access to educational and professional development opportunities. Additionally, throughout the campaign, customers can donate online when shopping at macys.com. The program will run throughout the month of February.
As part of Macy’s, Inc.’s commitment to the Fifteen Percent Pledge, Macy’s, in partnership with CEW’s Indie 26 Report, will launch 11 new black-owned award-winning beauty brands in February. The brands – inclusive of all beauty categories such as hair, skin, nails, bath/body, and sun protection – will be available on macys.com. They include Camille Rose, CURLS, Epara, La Pierre Cosmetics, Lovinah, Maison 276, Mischo Beauty, Naturally London, Ooli Beauty, Shea Yeleen and Unsun Cosmetics.
Additionally, STORY at Macy’s, the year-round, all-occasion gift destination, will welcome 16 new black-owned brands, including Adjourn Tea, Coco Michele, Puzzle Huddle and unwrp. These products can be found at select Macy’s stores and on macys.com.
Beginning in March, Macy’s will launch “Icons of Style,” collaborations with some of the country’s most dynamic black creatives and the best-loved brands found only at Macy’s. These exclusive, limited-edition seasonal collections feature must-have pieces by Zerina Akers, Misa Hylton, Aminah Abdul Jillil, Allen Onyia and Ouigi Theodore.
Macy’s window displays will house artwork by featured artists Michael Anthony Pegues and Rey Rosa, whose work will be on display at seven stores nationwide. And, this spring, Macy’s will welcome the class of 2021 to The Workshop at Macy’s, a diverse and women-owned vendor development program designed to educate and prepare retail vendors for growth.