Shawn Haynes has joined Maesa, the designers and manufacturers of private label brands for retailers, in the newly created position of Senior Vice President of Sales, mass and drug store retailers. The role will have Shawn drive business growth and explore and manage opportunities for Maesa in those distribution channels. Among his priorities will be to develop an annual sales plan, implement distribution strategies and manage the current sales team. Most recently, Shawn served as Vice President of retail sales of value cosmetic brand e.l.f. Prior to e.l.f., Shawn was Senior Vice President of Sales at Markwins International, where he helped Wet ‘n Wild burnish its value image and grow distribution.

In recent years Maesa has developed and distributed Flower Beauty at Walmart. With offices in New York, California, Paris and Hong Kong, Maesa launching more than 3,000 proprietary products a year.